Website copy
Home, about and supporting pages written to fit the structure of the site.
Content writing
Write the page before you decorate it.
Copy that says what the business does, who it is for and what happens next — structured so a reader can scan it and a search engine can follow it. Written for people first.
Website copyHome · service · about
Landing pagesWritten to one clear action
ArticlesResearched, structured, edited
StructureHeadings · hierarchy · flow
Search intentInformed by real queries
EditingExisting copy tightened
Structure first, sentences second.
What the reader wants and what the business needs decide the outline. The outline decides the page. The sentences come last, which is why they end up shorter.
Approach
Most weak copy is a structure problem wearing a vocabulary problem.
Pages usually fail before a word is written. Three ideas compete for the same paragraph, the reason to act sits below the fold, and the thing the business actually wants is never asked for. No amount of rewriting sentences fixes a page that was never planned.
So we work outward: what the reader arrived to find, what the business needs them to understand, and what should happen at the end. Then the page is written to that, and edited down.
- No guaranteed search outcomes. Content supports search work. It is not a ranking promise and we will not present it as one.
- One job per page. Each page is written toward a single action, rather than hedging between three.
- Structured for scanning. Headings, order and length assume a reader who is skimming, because most are.
- Plain language. If a sentence needs a second reading to parse, it gets rewritten.
Capabilities
What content work covers.
Quoted individually or together against a written deliverable list.
01
02
Service pages
One page per service, explaining what is bought and what happens next.
03
Landing pages
Pages written toward a single action, for advertising or campaigns.
04
Articles
Researched pieces that answer a real question rather than filling a schedule.
05
Search intent alignment
Copy shaped by what people actually search for, not a keyword quota.
06
Information architecture
Deciding which pages should exist and how they relate before writing them.
07
Editing
Tightening copy you already have, keeping your voice and removing the padding.
08
Proofreading
A careful final pass for grammar, consistency and accuracy.
09
Brand consistency
Terminology and tone kept consistent across every page.
10
Conversion clarity
Making the next step obvious without resorting to pressure tactics.
11
Metadata copy
Titles and descriptions written to be accurate and clickable.
12
Content structure for build
Copy delivered in a structure the development team can implement directly.
Pricing
Typical project ranges.
Every project is quoted individually. These are the ranges most engagements fall into, so you know roughly where you stand before you enquire.
Content starterUSD 100–250
- Small website content project
- Small service-page content project
Business contentUSD 250–500
- Multiple pages or articles
- Search-intent research
Content growthUSD 500–750
- Larger content batch
- Keyword mapping
- Internal-link planning
Professional contentUSD 750–1,000
- Extensive service-page content
- Landing-page content
- Article content
Advanced contentUSD 1,000–1,500
- Larger website content package
- Campaign content package
Custom content projectUSD 1,500–2,000
- High-volume content engagement
- Information-architecture engagement
How pricing works
Pricing shown represents typical project ranges. Final pricing depends on the exact scope, complexity, deliverables, integrations, volume of work and other project requirements. Your exact project price and expected timeline are confirmed before payment.
Content supports search performance but does not guarantee rankings.
Process
Six steps from enquiry to handover.
The same sequence on every content project, whether it is one landing page or a full site rewrite.
01
Enquiry
You tell us what you need. We read it properly and come back with questions rather than a template reply.
Output / Reply within one business day
02
Scope & quote
Deliverables, project price and expected timeline, written down and sent for your approval.
Output / Written scope
You provide / Approval
You provide / Approval
03
Payment & project initiation
Once the scope and price are confirmed, a secure Stripe payment link is sent by email. Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours.
Output / Project schedule
You provide / Payment, materials & access
You provide / Payment, materials & access
04
Build on staging
Work happens in a private environment you can open at any point while it is under way.
Output / Preview environment
Status / In build
Status / In build
05
Review
You check the work against the agreed scope. Revisions within that scope are already covered by the quote.
Output / Revised build
You provide / Sign-off
You provide / Sign-off
06
Delivery & handover
Delivery on the timeline confirmed in your scope, then transfer of the agreed final assets. Thirty days of defect correction is included.
Output / Live work & final assets
Status / Handed over
Status / Handed over
Operating standards
How the work is held to account.
Six standards that apply to every project. Each is something you can confirm rather than take on trust.
Clearly scoped
Written scope first
Deliverables are defined in writing and approved before any work begins.
Visible
Staging before production
Work is reviewed in a private environment you can open at any point.
Maintainable
Readable by whoever is next
Conventional platforms and a plain structure, so you are never locked to one supplier.
Transferred
Yours at completion
Full ownership of the agreed deliverables transfers when the project completes.
Fast to start
Initiation in 24–48 h
Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours. Delivery timing is set by the scope.
Measurable
Reported in your accounts
Search and advertising work is reported through accounts you own and access directly.
Commercial terms
The commercial side, stated plainly.
Your exact project price and expected timeline are confirmed in writing before any payment is requested.
PricingQuoted against your scope, within the typical ranges shown. Invoicing in CAD or USD based on client preference.
PaymentOnce the scope and price are confirmed, a secure Stripe payment link is sent by email.
Getting startedProject initiation typically occurs within 24–48 hours of payment and required materials being received.
OwnershipFull ownership of the agreed deliverables transfers at completion, with 30 days of defect correction.
How payment works
Once the project scope and price are confirmed, DotWeb sends a secure Stripe payment link. The payment page may display our Premium Plan payment option; enter the exact amount confirmed for your project. Do not enter a different amount unless DotWeb has confirmed the change.
Payments are processed securely through Stripe. DotWeb does not store card details.
Statement descriptor
Your card or bank statement may display SECUREDOTWEB for payments made to DotWeb IT Solutions.
Please retain your payment confirmation email so you can easily identify the transaction later. It shows the DotWeb IT Solutions business name, the project details and the amount paid.
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Calgary, Alberta · Serving Canada + United States