Primary mark
The main identity, designed as vector artwork from the start.
Brand identity
A mark that works at every size.
A primary mark, the variations you will actually need, a practical colour system, typography direction and the vector sources — delivered as files you own and can hand to anyone.
Primary markDesigned as vector artwork
VariationsHorizontal · stacked · icon
ReversedFor dark backgrounds
ColourA working palette, not a mood board
TypographyDisplay and text direction
FilesSVG · PNG · PDF · usage guide
What actually gets delivered.
One mark is not an identity. What a business needs is the set: the variations for different spaces, the colours that work in practice, and the files to hand to a printer or a developer.
Approach
Designed for the places it will actually appear.
A mark that only works as a large image on a white slide is not finished. It has to survive a browser tab, a phone screen, an embroidered shirt, a single-colour stamp and a dark background — often on the same day.
So variations and constraints are part of the design rather than an afterthought, and every mark is checked at small sizes and in one colour before it is delivered.
- Tested small before it is approved. Every mark is checked at favicon size and in a single colour, where weak ideas fall apart.
- Vector sources, not just exports. You receive editable files, so any designer can work with the identity later.
- A practical colour system. Colours chosen for real contrast on real backgrounds, with values you can hand to a developer.
- Scoped honestly. This is identity design and its assets. We do not claim large-scale brand strategy services we do not provide.
Capabilities
What brand identity covers.
Quoted individually or together against a written deliverable list.
01
02
Lockup variations
Horizontal, stacked and icon-only versions for different spaces.
03
Reversed versions
Marks that hold up on dark and coloured backgrounds.
04
Single-colour version
For stamps, embroidery and anywhere colour is not available.
05
Colour system
A working palette with the values a developer or printer needs.
06
Typography direction
Display and text typefaces chosen to sit with the mark.
07
Small-size testing
Checked at favicon and app-icon sizes before approval.
08
Usage guide
Clear spacing, minimum sizes and what not to do with the mark.
09
Vector source files
Editable sources handed over, so you are not locked to us.
10
Export set
SVG, PNG and PDF exports prepared for web, print and social.
11
Favicon & app icons
The small assets that are usually forgotten until launch day.
12
Web implementation
Applying the identity to the site, where the build is with us.
Working stackFigmaSVGWordPress
Pricing
Typical project ranges.
Every project is quoted individually. These are the ranges most engagements fall into, so you know roughly where you stand before you enquire.
Logo essentialUSD 100–250
- Primary logo
- Basic export files
Brand starterUSD 250–450
- Logo variations
- Colour palette
- Typography direction
Business identityUSD 450–700
- Broader visual identity
- Practical usage assets
Professional identityUSD 700–1,000
- More extensive variations
- Source files
- Digital implementation
Advanced identityUSD 1,000–1,500
- Expanded identity system
- Web implementation
Custom brand projectUSD 1,500–2,000
- More extensive custom identity deliverables
How pricing works
Pricing shown represents typical project ranges. Final pricing depends on the exact scope, complexity, deliverables, integrations, volume of work and other project requirements. Your exact project price and expected timeline are confirmed before payment.
Process
Six steps from enquiry to handover.
The same sequence on identity work, with review points where you see the mark before it is finalised.
01
Enquiry
You tell us what you need. We read it properly and come back with questions rather than a template reply.
Output / Reply within one business day
02
Scope & quote
Deliverables, project price and expected timeline, written down and sent for your approval.
Output / Written scope
You provide / Approval
You provide / Approval
03
Payment & project initiation
Once the scope and price are confirmed, a secure Stripe payment link is sent by email. Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours.
Output / Project schedule
You provide / Payment, materials & access
You provide / Payment, materials & access
04
Build on staging
Work happens in a private environment you can open at any point while it is under way.
Output / Preview environment
Status / In build
Status / In build
05
Review
You check the work against the agreed scope. Revisions within that scope are already covered by the quote.
Output / Revised build
You provide / Sign-off
You provide / Sign-off
06
Delivery & handover
Delivery on the timeline confirmed in your scope, then transfer of the agreed final assets. Thirty days of defect correction is included.
Output / Live work & final assets
Status / Handed over
Status / Handed over
Operating standards
How the work is held to account.
Six standards that apply to every project. Each is something you can confirm rather than take on trust.
Clearly scoped
Written scope first
Deliverables are defined in writing and approved before any work begins.
Visible
Staging before production
Work is reviewed in a private environment you can open at any point.
Maintainable
Readable by whoever is next
Conventional platforms and a plain structure, so you are never locked to one supplier.
Transferred
Yours at completion
Full ownership of the agreed deliverables transfers when the project completes.
Fast to start
Initiation in 24–48 h
Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours. Delivery timing is set by the scope.
Measurable
Reported in your accounts
Search and advertising work is reported through accounts you own and access directly.
Commercial terms
The commercial side, stated plainly.
Your exact project price and expected timeline are confirmed in writing before any payment is requested.
PricingQuoted against your scope, within the typical ranges shown. Invoicing in CAD or USD based on client preference.
PaymentOnce the scope and price are confirmed, a secure Stripe payment link is sent by email.
Getting startedProject initiation typically occurs within 24–48 hours of payment and required materials being received.
OwnershipFull ownership of the agreed deliverables transfers at completion, with 30 days of defect correction.
How payment works
Once the project scope and price are confirmed, DotWeb sends a secure Stripe payment link. The payment page may display our Premium Plan payment option; enter the exact amount confirmed for your project. Do not enter a different amount unless DotWeb has confirmed the change.
Payments are processed securely through Stripe. DotWeb does not store card details.
Statement descriptor
Your card or bank statement may display SECUREDOTWEB for payments made to DotWeb IT Solutions.
Please retain your payment confirmation email so you can easily identify the transaction later. It shows the DotWeb IT Solutions business name, the project details and the amount paid.
Need an identity that holds up?
Tell us about the business and where the mark has to work. We’ll define the scope, timeline and price.
Calgary, Alberta · Serving Canada + United States