Google Ads setup
Search campaigns structured around buying intent rather than broad reach.
Digital marketing
Spend you can trace to enquiries.
Paid search and social managed against the number that matters: what an enquiry costs. Conversion tracking is installed and verified before any budget is spent, in accounts that belong to you.
ChannelsGoogle Ads · Meta Ads
TrackingVerified before spend begins
AnalyticsGA4 in your own account
Landing pagesBuilt by the same team
ReportingCost per enquiry, monthly
Ad spendPaid by you, at cost
Where the money goes, and how you check it.
Campaigns lead to a landing page, the landing page leads to an enquiry, and tracking records which campaign produced it. Without that last link, the rest is guesswork.
Approach
If it cannot be traced to an enquiry, it cannot be judged.
Impressions and clicks are easy to grow and easy to hide behind. The only figure that tells you whether advertising is working is what a genuine enquiry costs, and whether that number is sustainable for your business.
So conversion tracking is installed and verified before a dollar is spent. Campaigns start deliberately small, and budget scales on evidence rather than optimism.
- No guaranteed leads, ROAS or revenue. We report what happened. We do not promise outcomes we cannot control.
- No claimed platform partnerships. We manage Google Ads and Meta Ads accounts. We are not a Google or Meta partner and do not claim to be.
- Accounts stay yours. Campaigns are built in your own ad and analytics accounts, so you keep the history if we part ways.
- Ad spend is not marked up. Media budget is paid by you directly to the platform, at cost.
Capabilities
What marketing work covers.
Quoted individually or together against a written deliverable list.
01
02
Meta Ads setup
Campaigns for businesses where audience targeting suits the offer.
03
Conversion tracking
Installed and verified before spend, so enquiries are attributed correctly.
04
GA4 configuration
Analytics configured so the key actions on your site are recorded properly.
05
Landing pages
Pages built by the same team running the campaign, matched to the ad.
06
Keyword research
Finding the terms that indicate intent, and the ones worth excluding.
07
Ad copywriting
Ads written to be accurate about what happens after the click.
08
Negative keywords
Ongoing exclusion of searches that spend budget without producing enquiries.
09
Budget management
Scaling on evidence, with spend visible to you in your own account.
10
Enquiry tracking
Connecting form submissions and calls back to the campaign that caused them.
11
Reporting
Monthly plain-English reporting focused on cost per enquiry.
12
Campaign maintenance
Ongoing adjustment as results come in, quoted before it begins.
Working stackGoogle AdsMeta AdsGA4WordPressJavaScript
Pricing
Typical project ranges.
Every project is quoted individually. These are the ranges most engagements fall into, so you know roughly where you stand before you enquire.
Campaign starterUSD 180–300
- One advertising platform
- Basic campaign architecture
- Keyword and audience setup
- Ad copy
- Conversion tracking review and setup
- Basic reporting structure
Business growthUSD 300–600
- Google Ads or Meta Ads
- Multiple campaigns, ad groups and audiences where appropriate
- Conversion tracking
- GA4 connection
- Landing-page review
- Optimization structure
Performance marketingUSD 600–900
- Broader campaign architecture
- Multiple campaigns
- Advanced audience and keyword segmentation
- GA4
- Conversion events
- Landing-page recommendations
- Reporting framework
Multi-channel growthUSD 900–1,300
- Google Ads and Meta Ads where required
- Cross-channel tracking
- Campaign segmentation
- Multiple conversion actions
- Landing-page alignment
- Analytics configuration
Advanced acquisitionUSD 1,300–1,700
- Larger campaign architecture
- Multiple products, services or locations
- Advanced audience and keyword segmentation
- Conversion tracking
- Analytics
- Landing-page work
Custom / enterprise marketingUSD 1,700–2,000
- Complex multi-channel campaigns
- Advanced tracking
- Larger landing-page requirements
- Larger campaign architecture
How pricing works
Pricing shown represents typical project ranges. Final pricing depends on the exact scope, complexity, deliverables, integrations, volume of work and other project requirements. Your exact project price and expected timeline are confirmed before payment.
Advertising spend is separate from DotWeb’s service fee and is paid to the applicable advertising platform unless otherwise agreed in writing.
Process
Six steps from enquiry to handover.
The same sequence for campaign work. Ongoing management terms are agreed in the project scope before anything starts.
01
Enquiry
You tell us what you need. We read it properly and come back with questions rather than a template reply.
Output / Reply within one business day
02
Scope & quote
Deliverables, project price and expected timeline, written down and sent for your approval.
Output / Written scope
You provide / Approval
You provide / Approval
03
Payment & project initiation
Once the scope and price are confirmed, a secure Stripe payment link is sent by email. Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours.
Output / Project schedule
You provide / Payment, materials & access
You provide / Payment, materials & access
04
Build on staging
Work happens in a private environment you can open at any point while it is under way.
Output / Preview environment
Status / In build
Status / In build
05
Review
You check the work against the agreed scope. Revisions within that scope are already covered by the quote.
Output / Revised build
You provide / Sign-off
You provide / Sign-off
06
Delivery & handover
Delivery on the timeline confirmed in your scope, then transfer of the agreed final assets. Thirty days of defect correction is included.
Output / Live work & final assets
Status / Handed over
Status / Handed over
Operating standards
How the work is held to account.
Six standards that apply to every project. Each is something you can confirm rather than take on trust.
Clearly scoped
Written scope first
Deliverables are defined in writing and approved before any work begins.
Visible
Staging before production
Work is reviewed in a private environment you can open at any point.
Maintainable
Readable by whoever is next
Conventional platforms and a plain structure, so you are never locked to one supplier.
Transferred
Yours at completion
Full ownership of the agreed deliverables transfers when the project completes.
Fast to start
Initiation in 24–48 h
Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours. Delivery timing is set by the scope.
Measurable
Reported in your accounts
Search and advertising work is reported through accounts you own and access directly.
Commercial terms
The commercial side, stated plainly.
Your exact project price and expected timeline are confirmed in writing before any payment is requested.
PricingQuoted against your scope, within the typical ranges shown. Invoicing in CAD or USD based on client preference.
PaymentOnce the scope and price are confirmed, a secure Stripe payment link is sent by email.
Getting startedProject initiation typically occurs within 24–48 hours of payment and required materials being received.
OwnershipFull ownership of the agreed deliverables transfers at completion, with 30 days of defect correction.
How payment works
Once the project scope and price are confirmed, DotWeb sends a secure Stripe payment link. The payment page may display our Premium Plan payment option; enter the exact amount confirmed for your project. Do not enter a different amount unless DotWeb has confirmed the change.
Payments are processed securely through Stripe. DotWeb does not store card details.
Statement descriptor
Your card or bank statement may display SECUREDOTWEB for payments made to DotWeb IT Solutions.
Please retain your payment confirmation email so you can easily identify the transaction later. It shows the DotWeb IT Solutions business name, the project details and the amount paid.
Want advertising you can audit?
Tell us what an enquiry is worth to you. We’ll define the scope, timeline and price.
Calgary, Alberta · Serving Canada + United States