Technical audit
A pass over crawlability, indexing, redirects, duplication and site speed.
SEO
Make the right pages findable.
Search work that starts with whether your pages can be crawled, indexed and understood — then with whether the right page exists for what people are actually searching. Reported in accounts you own.
TechnicalCrawlability · indexing · speed
On-pageTitles · headings · structure
ArchitectureInternal linking · hierarchy
LocalWhere a physical service area applies
MeasurementSearch Console · GA4
ReportingWhere part of the engagement
What has to be true before rankings are even possible.
A crawler has to reach the page, the page has to be indexable and understandable, and there has to be a page that matches the search in the first place.
Approach
No guarantees, because nobody can honestly give them.
Search results are ranked by systems we do not control, competing against businesses we do not control, on criteria that change without notice. Anyone guaranteeing a position is either misunderstanding that or hoping you will not check.
What can be committed to is the work: the technical faults found and fixed, the pages built for real search intent, the structure that helps both readers and crawlers, and honest reporting of what changed afterwards.
- No ranking, traffic or revenue guarantees. We will tell you what we are doing and what changed. We will not promise a position.
- Technical faults first. Indexing problems, broken structure and speed issues are addressed before content work begins.
- Built around search intent. Pages are created for what people actually type, not for a keyword list detached from meaning.
- Measured in your own accounts. Search Console and GA4 belong to you, so every figure we report can be checked independently.
Capabilities
What SEO work covers.
Quoted individually or together against a written deliverable list.
01
02
Crawlability & indexing
Robots rules, sitemaps and canonical handling so the right pages are indexed.
03
Metadata
Titles and descriptions written for the page rather than generated from a formula.
04
Site architecture
A structure where important pages are reachable and clearly related.
05
Internal linking
Links that pass context between related pages rather than sitting in a footer block.
06
On-page optimisation
Headings, copy structure and markup matched to what the page is actually for.
07
Local search
Where a business serves a defined area, the pages and signals that support it.
08
Search Console setup
Property verification, sitemap submission and monitoring in your own account.
09
GA4 configuration
Analytics set up so enquiries and key actions are actually recorded.
10
Search intent research
Understanding what people search before deciding which pages should exist.
11
Content support
Working with the content team so new pages are structured to be found.
12
Reporting
Plain-English reporting of what changed, where part of the engagement.
Working stackWordPressPHPJavaScriptGA4Cloudflare
Pricing
Typical project ranges.
Every project is quoted individually. These are the ranges most engagements fall into, so you know roughly where you stand before you enquire.
SEO foundationsUSD 180–300
- Basic technical review
- Metadata
- Indexing and crawl review
- On-page fundamentals
Business SEOUSD 300–600
- Additional pages
- Search-intent mapping
- Internal linking
- Technical improvements
Professional SEOUSD 600–900
- Broader optimization
- Search Console and GA4 work
- Content recommendations
- Technical improvements
Advanced SEOUSD 900–1,300
- Larger site architecture
- Technical SEO
- Content mapping
SEO growthUSD 1,300–1,700
- Larger-scale optimization
- Substantial site sections
- Deeper technical and content optimization
Custom SEO projectUSD 1,700–2,000
- Complex audits
- Migrations
- Substantial technical architecture
- Substantial content architecture work
How pricing works
Pricing shown represents typical project ranges. Final pricing depends on the exact scope, complexity, deliverables, integrations, volume of work and other project requirements. Your exact project price and expected timeline are confirmed before payment.
SEO results depend on competition, search engines, website quality and market conditions. Rankings, traffic and revenue are not guaranteed.
Process
Six steps from enquiry to handover.
Search engagements follow the same sequence. Timing is confirmed in the project scope before payment; search work is ongoing rather than a fixed build.
01
Enquiry
You tell us what you need. We read it properly and come back with questions rather than a template reply.
Output / Reply within one business day
02
Scope & quote
Deliverables, project price and expected timeline, written down and sent for your approval.
Output / Written scope
You provide / Approval
You provide / Approval
03
Payment & project initiation
Once the scope and price are confirmed, a secure Stripe payment link is sent by email. Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours.
Output / Project schedule
You provide / Payment, materials & access
You provide / Payment, materials & access
04
Build on staging
Work happens in a private environment you can open at any point while it is under way.
Output / Preview environment
Status / In build
Status / In build
05
Review
You check the work against the agreed scope. Revisions within that scope are already covered by the quote.
Output / Revised build
You provide / Sign-off
You provide / Sign-off
06
Delivery & handover
Delivery on the timeline confirmed in your scope, then transfer of the agreed final assets. Thirty days of defect correction is included.
Output / Live work & final assets
Status / Handed over
Status / Handed over
Operating standards
How the work is held to account.
Six standards that apply to every project. Each is something you can confirm rather than take on trust.
Clearly scoped
Written scope first
Deliverables are defined in writing and approved before any work begins.
Visible
Staging before production
Work is reviewed in a private environment you can open at any point.
Maintainable
Readable by whoever is next
Conventional platforms and a plain structure, so you are never locked to one supplier.
Transferred
Yours at completion
Full ownership of the agreed deliverables transfers when the project completes.
Fast to start
Initiation in 24–48 h
Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours. Delivery timing is set by the scope.
Measurable
Reported in your accounts
Search and advertising work is reported through accounts you own and access directly.
Commercial terms
The commercial side, stated plainly.
Your exact project price and expected timeline are confirmed in writing before any payment is requested.
PricingQuoted against your scope, within the typical ranges shown. Invoicing in CAD or USD based on client preference.
PaymentOnce the scope and price are confirmed, a secure Stripe payment link is sent by email.
Getting startedProject initiation typically occurs within 24–48 hours of payment and required materials being received.
OwnershipFull ownership of the agreed deliverables transfers at completion, with 30 days of defect correction.
How payment works
Once the project scope and price are confirmed, DotWeb sends a secure Stripe payment link. The payment page may display our Premium Plan payment option; enter the exact amount confirmed for your project. Do not enter a different amount unless DotWeb has confirmed the change.
Payments are processed securely through Stripe. DotWeb does not store card details.
Statement descriptor
Your card or bank statement may display SECUREDOTWEB for payments made to DotWeb IT Solutions.
Please retain your payment confirmation email so you can easily identify the transaction later. It shows the DotWeb IT Solutions business name, the project details and the amount paid.
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Tell us what you want to be found for. We’ll define the scope, timeline and price.
Calgary, Alberta · Serving Canada + United States