Custom theme development
A theme written for your content and brand, rather than a purchased template adapted.
WordPress development
WordPress without the template mindset.
WordPress runs a large share of the business web, and it earns that when it is built properly. We develop custom themes and structured content models rather than stretching a purchased template until it almost fits.
ThemeCustom, or child theme where sensible
Content modelPost types · taxonomies · fields
CommerceWooCommerce, where selling is involved
EditingStructured blocks for non-technical staff
CareUpdates · backups · performance
HandoverAdmin credentials · theme source
How a WordPress build is put together.
The editor your team uses sits on a custom theme, over a content model designed for your business, with staging, backups and performance work alongside it.
Approach
A content model your team can actually use.
Most WordPress frustration is not really about WordPress. It is about a theme that assumed a different business, a page builder holding twelve plugins together, and an editing experience where changing a phone number risks breaking a layout.
We start from what your team needs to publish and how often, then build the post types, fields and templates that make those edits safe. Plugins are used where they genuinely earn their place, not as the architecture.
- Custom themes, not stretched templates. The theme is written for your content, so layouts hold when real text and images arrive.
- A smaller dependency surface. Fewer plugins means fewer update conflicts and fewer things that can break unattended.
- Safe editing for non-technical staff. Structured fields and blocks mean routine edits cannot dismantle the design.
- No affiliation implied. WordPress and WooCommerce are open-source projects we build on. We are not affiliated with or endorsed by them.
Capabilities
What WordPress work covers.
Quoted individually or together against a written deliverable list.
01
02
Existing site development
Taking on a site someone else built: fixes, new sections and structural repair.
03
Redesigns
A new front end over content you keep, with URLs and structure preserved.
04
Migrations
Moving hosts or platforms with content, URLs and search visibility intact.
05
WooCommerce
Product structure, checkout and order flow for businesses selling through WordPress.
06
Plugin work
Configuration, conflict resolution and custom plugins where nothing suitable exists.
07
Performance
Caching, image handling and asset weight, addressed as part of the build.
08
Backups
Scheduled backup configuration so the site can be restored when something goes wrong.
09
Responsive development
Layouts built and tested from small phones to wide desktop displays.
10
Content modelling
Post types, taxonomies and fields that match how your business actually organises information.
11
Hardening & updates
Sensible configuration and a routine for keeping core, themes and plugins current.
12
Maintenance
Ongoing fixes and enhancements after launch, quoted the same way as the original build.
Working stackWordPressWooCommercePHPJavaScriptMySQLStripeGA4CloudflareFigma
Pricing
Typical project ranges.
Every project is quoted individually. These are the ranges most engagements fall into, so you know roughly where you stand before you enquire.
Starter websiteUSD 180–300
- Up to 5 pages
- Responsive WordPress build
- Contact form
- Mobile optimization
- Basic metadata
- Supplied content and image placement
- Social links
- 1 revision round
Business websiteUSD 300–600
- Up to 8 pages
- More customized layouts
- Improved forms
- Blog or content structure where required
- Analytics setup
- Performance optimization
- 2 revision rounds
Professional websiteUSD 600–900
- Approximately 10–12 pages
- Bespoke sections
- Advanced forms
- Technical SEO foundations
- GA4 where appropriate
- Deeper performance optimization
- 3 revision rounds
Advanced websiteUSD 900–1,300
- Up to approximately 15 pages
- Custom functionality
- Migrations
- Integrations
- Advanced workflows
- Staging and deployment
E-commerce websiteUSD 1,300–1,700
- WooCommerce or Shopify
- Catalogue and product structure
- Checkout configuration
- Payment integration
- Shipping and tax configuration where applicable
- Analytics
Custom / enterprise buildUSD 1,700–2,000
- Advanced integrations
- Custom plugins and features
- API work
- Complex WooCommerce
- Migration
- Custom engineering
How pricing works
Pricing shown represents typical project ranges. Final pricing depends on the exact scope, complexity, deliverables, integrations, volume of work and other project requirements. Your exact project price and expected timeline are confirmed before payment.
Getting started
24–48hTypical project initiation
Work starts quickly, and the site stays editable afterwards.
Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours. A prepared build environment and a written scope are what make that possible.
Build time is separate and depends on the size of the site. The ranges below each carry a typical timeline, and yours is confirmed before payment.
24–48 hours refers to when work starts, not when it finishes. Delivery time depends on project scope, complexity and service type, and is confirmed before payment — not after.
Process
Six steps from enquiry to handover.
The same sequence on every WordPress project, so you always know which step the work is in.
01
Enquiry
You tell us what you need. We read it properly and come back with questions rather than a template reply.
Output / Reply within one business day
02
Scope & quote
Deliverables, project price and expected timeline, written down and sent for your approval.
Output / Written scope
You provide / Approval
You provide / Approval
03
Payment & project initiation
Once the scope and price are confirmed, a secure Stripe payment link is sent by email. Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours.
Output / Project schedule
You provide / Payment, materials & access
You provide / Payment, materials & access
04
Build on staging
Work happens in a private environment you can open at any point while it is under way.
Output / Preview environment
Status / In build
Status / In build
05
Review
You check the work against the agreed scope. Revisions within that scope are already covered by the quote.
Output / Revised build
You provide / Sign-off
You provide / Sign-off
06
Delivery & handover
Delivery on the timeline confirmed in your scope, then transfer of the agreed final assets. Thirty days of defect correction is included.
Output / Live work & final assets
Status / Handed over
Status / Handed over
Operating standards
How the work is held to account.
Six standards that apply to every project. Each is something you can confirm rather than take on trust.
Clearly scoped
Written scope first
Deliverables are defined in writing and approved before any work begins.
Visible
Staging before production
Work is reviewed in a private environment you can open at any point.
Maintainable
Readable by whoever is next
Conventional platforms and a plain structure, so you are never locked to one supplier.
Transferred
Yours at completion
Full ownership of the agreed deliverables transfers when the project completes.
Fast to start
Initiation in 24–48 h
Once payment and the required project materials and access are received, project initiation typically occurs within 24–48 hours. Delivery timing is set by the scope.
Measurable
Reported in your accounts
Search and advertising work is reported through accounts you own and access directly.
Commercial terms
The commercial side, stated plainly.
Your exact project price and expected timeline are confirmed in writing before any payment is requested.
PricingQuoted against your scope, within the typical ranges shown. Invoicing in CAD or USD based on client preference.
PaymentOnce the scope and price are confirmed, a secure Stripe payment link is sent by email.
Getting startedProject initiation typically occurs within 24–48 hours of payment and required materials being received.
OwnershipFull ownership of the agreed deliverables transfers at completion, with 30 days of defect correction.
How payment works
Once the project scope and price are confirmed, DotWeb sends a secure Stripe payment link. The payment page may display our Premium Plan payment option; enter the exact amount confirmed for your project. Do not enter a different amount unless DotWeb has confirmed the change.
Payments are processed securely through Stripe. DotWeb does not store card details.
Statement descriptor
Your card or bank statement may display SECUREDOTWEB for payments made to DotWeb IT Solutions.
Please retain your payment confirmation email so you can easily identify the transaction later. It shows the DotWeb IT Solutions business name, the project details and the amount paid.
Need WordPress done properly?
Tell us about the site you have or the one you need. We’ll define the scope, timeline and price.
Calgary, Alberta · Serving Canada + United States